Datarize (CEO Sungmoo Kim), a company that provides AI-powered growth solutions that automatically collect and analyze e-commerce data for marketing activation, announced that it has established “Datarize USA” in Delaware this August and is officially entering the North American market.
As a member company of the Born2Global Centre (CEO Jong-Gap Kim), Datarize is expected to accelerate its global expansion following the launch of its U.S. subsidiary. A Datarize representative shared, “With our U.S. entity now established, we plan to speed up localization, strengthen our relationships with North American e-commerce operators, and further scale our international business.”
Founded in 2019, Datarize provides a marketing automation platform that seamlessly connects every step from data collection and analysis to personalized campaign execution. Since officially launching the service in 2021, the company has grown rapidly across e-commerce verticals such as fashion, food, and consumer goods. Datarize currently supports Cafe24, MakeShop, and Godo Mall merchants, with notable customers including XEXYMIX, Convini, and Kundal.
Datarize will also launch a new messaging campaign feature in September, enabling merchants to easily send personalized, targeted messages through channels such as KakaoTalk. Alongside the release, the company plans to offer free marketing education programs for online merchants, contributing to the continued growth and development of the domestic e-commerce ecosystem.
About Datarize
Datarize is an AI-powered ecommerce CRM and marketing automation platform that helps online brands turn customer data into measurable growth. By unifying behavioral analytics, segmentation, and automated messaging in one platform, Datarize enables eCommerce brands to understand every stage of the customer journey and deliver highly personalized experiences across email, SMS, and onsite channels. Trusted by leading ecommerce brands, Datarize improves conversion rates, retention, and ROAS with data-driven insights — without complex setup or engineering support.